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Google is reversing part of its sweeping ban on cryptocurrency-related advertising. Starting in October, the world’s largest ad network will allow regulated cryptocurrency exchanges to buy ads in the United States and Japan.

The news comes just a few months after Facebook reversed its own crypto ad ban. Back in June, Facebook reversed the advertising ban that had kept cryptocurrency-related ads off the social network since January.

Google’s original crypto ad ban was announced in March and rolled out in June. Clearly, the policy didn’t last long. Moving forward, regulated cryptocurrency exchanges from around the world will be able to purchase ads on Google’s network targeting users in the United States and Japan.

Google clarified its original stance on crypto ads, stating that it was intended to protect consumers. Google didn’t want to display ads for fraudulent ICOs, for example, and was having trouble separating legitimate blockchain investments from scams.

At various points over the last year, the world’s largest social networks and advertising giants have announced bans on crypto-related advertising to stop bad actors. Instead of targeting individual bad actors, however, these networks targeted the industry as a whole. Now, these same networks are slowly letting more legitimate companies re-enter the space.

“We don’t have a crystal ball to know where the future is going to go with cryptocurrencies, but we’ve seen enough consumer harm or potential for consumer harm that it’s an area that we want to approach with extreme caution,” said Google’s Scott Spencer in an interview with CNBC when the original crypto ban was announced.

Let’s take a closer look at how Google’s updated crypto ad policy will work.

Google’s updated advertising policy will apply to advertisers around the world. A regulated cryptocurrency exchange from anywhere in the world can now buy ads on Google’s network. The main restriction is that the ads can only run in the United States and Japan.

Furthermore, interested cryptocurrency exchanges will also need to apply for certification to serve ads in each country – Japan and the United States – individually.

The price momentum has been stopped out after an increase of 7.76{655bb1ac81fcc8fe1349773f52235b1b7ffa4867e106313e43ef9ab5e2338f9c} measured from yesterday's low at $12100 as the price started encountering resistance around the vicinity of the prior high on the ending point of the 5th wave of the upward impulse. Looking at the 15 min chart, you can see that the price got close to the 0.618 Fib level but there hasn't been an interaction before the price found resistance and has started to flat out, forming a horizontal resistance point. As we are seeing the ending wave of the five-wave impulse its further development would be expected to end around the vicinity of the 0.618 Fib level and proper interaction with the price potentially exceeding it on the spike up. This would be the completion of the five-wave impulse which started on the 7th of July and is the third wave out of the upward structure from the 2nd of July. Previous to the five-wave increase a corrective triangle has been seen forming which was according to my count the B wave out of the upward ABC three-wave move. This three-wave move would be the X wave of the higher degree count which is why after its completion which is set to develop very shortly I would be expecting a move to the downside as the third wave Y should develop. Another possibility would be that the correction ended on the first three-wave move which are only the sub-waves of the W wave according to the current count. If that is true, then we could be seeing the development of another five-wave move instead of the three-wave ABC correction to the upside. In either way, from here I would be expecting a move to the downside and if the price falls below the lower interrupted blue horizontal level on the retracement I would indicate that the move to the upside has ended on the third wave and is corrective and not impulsive. ## Ethereum ETH/USD Forecasting From yesterday’s high at$317.62 the price of Ethereum has decreased by 4.61{655bb1ac81fcc8fe1349773f52235b1b7ffa4867e106313e43ef9ab5e2338f9c} measured to its lowest point today which is at $302.98. The price has recovered since and came up to around$314 after, but is currently being traded at $309. Looking at the 15 min chart, you can see that the price is currently retesting the 0 Fib level for support as a minor breakout above occurred. The price is likely to find support at the present levels as a breakout occurred on the prior high as well and has shown the absence of strong seller’s pressure. As we are seeing the development of a five-wave impulse to the upside from 5th of July its ending wave’s development would now likely mean further increase but only for a short while as the next significant horizontal level is getting close. This is the ending point of the prior high and the support point of the impulsive move’s ending point and now serves as significant resistance. If we are seeing a three-wave ABC to the upside out of which the mentioned five-wave impulse from the 5th of July is the C wave, the price is set to start moving to the downside after its completion, below the ending point of the first ABC to the downside which is at$276.

Upward ABC would be the second wave out of the higher degree three-wave correction which is why the third one would be expected to end on a lower low compared to the first ABC correction which would be its first wave. The most optimal target point of the expected decrease would be around the intersection of the lower ascending level which represents an uptrend support level and the 0.236 Fib level which is at $260.5. There is a possibility that instead of the price ending its increase from the 5th of July on the third wave, we see it developing in a five-wave manner which will indicate impulsiveness instead of the currently presumed corrective momentum. In that case, the price of Ethereum cannot go below$296 which is the territory of the 2nd wave on which the price cannot enter on the 4th if we are seeing a five-wave increase which is why the level is serving as a significant pivot point.

## Litecoin LTC/USD Forecasting

From yesterday's high at $124.6 the price of Litecoin decreased by 5.37{655bb1ac81fcc8fe1349773f52235b1b7ffa4867e106313e43ef9ab5e2338f9c} as it came down to$117.9 at its lowest point today. The price came down to the same low level after a recovery attempt has been stopped out at $119.95, but the price is currently being traded around$119.180.

On the 15 min chart, you can see that the price of Litecoin came down to the first significant horizontal support level which is the lower outline level off of the horizontal range in which the price action is bouncing from 5th of July. Including the price action from the day before we have seen the formation of a cup and handle pattern with the price continuing to form the handle structure from yesterday's spike abode the significant horizontal level at $122.32 which is considered as the median point of the higher degree resistance range. As the price failed to keep up the upward momentum and instead left a spike to the upside falling down fast below the significant horizontal level indicating strong resistance is present above, we have seen a retest of the lowest support level from the mentioned pattern. The price has recovered slightly but again failed to exceed the median point of the horizontal range from 5th which got broken in the second half of yesterday's trading session. The recovery has developed a retest of the median point and another retest of the support level from the horizontal range with the price currently holding above its half range line. I would be expecting another minor increase which could be another retest of the today's high after which another downfall below today's support level. Even though the handle still hasn't been broken we have seen the price retracing back to the cup's support level which could be viewed as a breakout. In either way, I would be expecting a retest of the$114.31 horizontal level which was low from the 2nd of July and was the ending point of the five-wave impulse to the downside after which a corrective ABC to the upside has been seen. This is why I think that a breakout from the downside would lead to the formation of another impulsive move which would set to push the price of Litecoin back inside the lower range below the resistance zone at $109. ## Conclusion The price’s of the major cryptos are starting to reach their significant resistance point on the corrective increase whos continuation we’ve seen in the last 24 hours. As the prices are approaching their signifiant resistance levels, after an interaction I would be expecting another downturn in the market. 1 1 vote Article Rating ### Price Analysis # Bitcoin (BTC), Ethereum (ETH), and Litecoin (LTC) Price Prediction for Today’s Top Cryptocurrencies Published on ## BTC/USD From yesterday's high at$13212 the price of Bitcoin decreased by 21.23{655bb1ac81fcc8fe1349773f52235b1b7ffa4867e106313e43ef9ab5e2338f9c} as it came down to $10407 at its lowest point today. Yesterday's high was an interaction with the significant 0.618 Fibonacci level which ended as a rejection and caused the price to start moving to the downside in an impulsive manner. Looking at the hourly chart you can see that the price came below the 0.5 Fibonacci level and stopped out at the minor ascending trendline from the from 10th of June from when the last five-wave impulse started developing. As the price found support there an immediate recovery has started which managed to pull the price back above the 0.5 Fib level and is currently being traded at$118816, slightly below today's high at $12012. The price recovered by over 14{655bb1ac81fcc8fe1349773f52235b1b7ffa4867e106313e43ef9ab5e2338f9c} today measured to the lowest spike to the highest point today but it appears that strong resistance has been encountered as indicated by the last hourly candle. This recovery appears to be correctional and is most likely the 2nd wave out of the starting downtrend. I wouldn't expect it to go above$12451 which would be a 0.618 Fib from the impulsive decrease if the corrective movement is in play.

We've seen the completion of the five-wave impulse from 10th of June which could have been the 5th wave from the higher degree count which I believe that it was. If this is true, then we are going to see further downside for the price of Bitcoin in the upcoming period as a correction of the same degree should develop.

On the hourly chart, you can see that I've projected a target to around $6914 but the price of Bitcoin could go significantly lower as it would be only the first wave to the downside. The five-wave move might not develop and we could instead see a three-wave correction to$8500 before further upside continuation but considering the seller's momentum seen from yesterday, I don't believe that Bitcoin's price is going to continue increasing further.

## Key Takeaways: XRP/USD

• Ripple price traded to a new monthly high at $0.4625 and recently corrected lower against the US Dollar. • XRP/USD is testing the$0.4320 support and a major bullish trend line on the 2-hours chart (data feed from Bitstamp).
• Bitcoin price is also correcting lower from well above $9,400 and Ethereum price is currently below$270.00.

## Ripple Price Analysis

Earlier this week, bitcoin price extended gains above $9,300 and$9,400. It helped ripple and its price recently started a strong rise above the $0.4200,$0.4320 and $0.4400 resistance levels. XRP even broke the$0.4500 level and traded to a new monthly high.

Looking at the 2-hours chart, ripple price even traded above the $0.4600 level and settled well above the 50 simple moving average (2-hours, purple). A high was formed at$0.4625 and recently, the price started a sharp downside correction.

There was a break below the $0.4520 support and the 50{655bb1ac81fcc8fe1349773f52235b1b7ffa4867e106313e43ef9ab5e2338f9c} Fib retracement level of the recent wave from$0.4254 to $0.4625. Moreover, the price broke the$0.4400 support level.

It is currently testing the $0.4320 support and a major bullish trend line on the 2-hours chart. The 76.4{655bb1ac81fcc8fe1349773f52235b1b7ffa4867e106313e43ef9ab5e2338f9c} Fib retracement level of the recent wave from$0.4254 to $0.4625 is also acting as a support. If there is a downside break, the price could test the main support near the$0.4255 level. As long as ripple price is above $0.4255, it is likely to bounce back in the near term. An initial resistance is near the$0.4400 level, above which ripple is likely to continue higher towards the $0.4480 and$0.4500 levels. If the bulls regain strength, XRP price could even retest the $0.4625 swing high. Overall, ripple price is trading with a strong bullish bias above$0.4255 and $0.4150. Therefore, there are high chances of a fresh increase above the$0.4400 and \$0.4480 resistance levels in the coming sessions.